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Signalcrest
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businessentity · corroborated across sources

ikea

for marketing teams

Steady

16

signal score

as of 6d ago

1

live items

Cooling

7-day est. ~6

hackernews

Why this scored 16

every term, weighted
Velocity+0.0 / 40 max

Its fastest-moving item, measured against the pace of its own source

Acceleration+11.3 / 25 max

Whether that velocity is itself speeding up, as a per-hour rate

Cross-source spread+0.0 / 25 max

How many independent communities its own items come from

Recency+7.9 / 10 max

Decays to zero over 14 days, counted from when we first saw it

Saturation penalty3.5 / 30 max

Subtracted once something is big and old — sized by its biggest item, aged from when we first saw it

Composite15.8

Weights are hand-tuned, not learned — we're calibrating them against realized trends as history accumulates. On an entity's first sighting there's no previous reading to compare against, so acceleration starts from a neutral prior rather than a measurement, and velocity falls back to engagement over its whole lifetime until a second reading exists. Full methodology

Outlook

low confidence · estimate, not a guarantee

7-day

~6

range 018

14-day

~0

range 011

30-day

~0

range 00

Signal history

7-day window (free)

— — projected trajectory (estimate, not a guarantee)

The evidence

The live items this entity's score aggregates — every community independently talking about it right now. This is the corroboration, shown, not claimed.

  1. 116

    How does IKEA come up with names for its products?

    Explains IKEA's product naming method, useful for brand strategy. — for marketing teams

    hackernewsbusinessSteady9d ago