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I spent $220 on Google app ads and 60% of the installs were robots

60% of ad installs are bots, indicating wasted spend on Google app ads.

Steady
Signal score
30
Sources
2
agreeing on google
Trajectory
Cooling
7-day est. ~0

Why this scored 30

every term, weighted
Velocity+0.6 / 40

Engagement gained per hour since the last capture, against the fastest item on its own source

Acceleration+11.1 / 25

Whether that velocity is itself speeding up, as a per-hour rate

Cross-source spread+12.5 / 25

How many independent communities are talking about the same entity

Recency+8.4 / 10

Decays to zero over 14 days

Saturation penalty2.8 / 30

Subtracted once something is big and old — we rank what's next, not what's peaked

Composite29.8

Weights are hand-tuned, not learned — we're calibrating them against realized trends as history accumulates. On a topic's first sighting there's no previous reading to compare against, so acceleration starts from a neutral prior rather than a measurement, and velocity falls back to engagement over its whole lifetime until a second reading exists. Full methodology

Outlook

low confidence · estimate, not a guarantee

7-day

~0

range 015

14-day

~0

range 018

30-day

~0

range 024

Signal history

7-day window (free)
067

projected trajectory (estimate, not a guarantee)

Entities

google
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[![Signalcrest signal](https://www.signalcrest.app/api/badge/hn%3A49662990)](https://www.signalcrest.app/topic/hn%3A49662990)

Drop this in a README or blog post — it updates automatically as the score moves.